SXSW Conference & Festivals Michelle Obama | March 7-15, 2025
CONFERENCE | FESTIVALS | EXHIBITIONS | REGISTER NOW
We’re so excited to announce the addition of a Featured Session with former First Lady of the United States Michelle Obama and her brother Craig Robinson on Thursday, March 13 at 1pm CT.
Michelle Obama has long been an inspiration to us at SXSW and to millions of people around the world. Her belief that we lift each other up by sharing our stories with one another is a core part of the SXSW experience.
Michelle’s passion for storytelling has set sales records, garnered awards and accolades, and earned her global acclaim. She will be joined onstage by her brother, Craig Robinson. Craig is the Executive Director of the National Association of Basketball Coaches (NABC) and host of the Higher Ground podcast Ways To Win.
It’s not too late to join us this week and next. Don’t miss out on all the discovery and inspiration that awaits!
We’ve recently added new Keynote and Featured Speakers to the Conference lineup, including Tom Morello (joining John Fogerty), Bryan Johnson, Lars Ulrich and Zane Lowe, Ben Stiller and Eddy Cue, Holly Herndon, Ayanna Pressley, and Robert Rodriguez.
Is everyone ready for a feast of Film and TV? This year’s festival promises maximum impact with World Premieres like The Accountant 2, Drop, and Holland, plus a dynamic competition across a number of screening sections, and creative XR projects.
Get ready for discovery overdrive at the legendary SXSW Music Festival! Recent artist adds include Calle 24, Ginuwine, Passion Pit, Voxtrot, Z-Ro, Ivan Cornejo, and a newly announced performance by John Fogerty.
The full lineup is out! Join Sam Jay, Aparna Nancherla, Godfrey, Scott Aukerman, James Adomian, and Melissa Villaseñor in a variety of special programs like An Evening at the Improv, Comedy Bang! Bang!, Don’t Tell Comedy All-Stars, and more.
Discover the convergence of cutting-edge of technology, design, social good, health and wellness, and dozens more industries at the SXSW Expo from Sunday, March 9 - Wednesday, March 12. Don’t miss the other expos at SX: the XR Exhibition and Flatstock.
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Group Rates
Attend SXSW with a group of 10 or more and save with exclusive group rates.
Badge Quiz
Find out which SXSW badge is the perfect fit for you before you register.
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Early Career & Student Rates
Check out special rates for students & those beginning their professional careers.
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Austin Industry Day
Discover the most innovative companies, ideas & leaders in the creative industries.
Michelle Obama photo courtesy of the speaker, Craig Robinson photo courtesy of the speaker, Ben Stiller photo by Theo Wargo, Eddy Cue photo courtesy of the speaker, The Accountant 2 photo courtesy of Amazon MGM Studios, Calle 24 photo courtesy of the artist, Sam Jay photo by Mindy Tucker, SXSW Expo photo by Aaron Rogosin, Group Rates photo by Tico Mendoza, Badge Quiz photo by Tico Mendoza, Early Career & Student Rates photo by Tico Mendoza, Austin Industry Day photo by Tico Mendoza.
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